Lamborghini Urus is OFFICIALLY headed for Production

2012 Lamborghini Urus Concept
2012 Lamborghini Urus Concept

The Lamborghini Urus made its global debut at the 2012 Beijing Auto Show in China. Since then, the super-expensive Italian SUV project has been green lit and canceled so many times, many people (including me) began to wonder if this thing is actually going to make it to production or not.

Now, after almost three years of speculations, Lamborghini has officially confirmed that the Urus project will be taking the next crucial step of transforming from a concept to a full-on production car (fans of super-expensive SUVs around the world, get your checkbooks ready).

Like the Aventador and the Huracan, the Lamborghini Urus will be built in the company’s factory in St. Agatha, Bolognese, Italy and will join its stablemates by 2018.

The production version of the Lamborghini Urus will be based on Volkswagen’s new MLB platform, which currently forms the foundation of the 2016 Audi Q7, the next generation Porsche Cayenne, Volkswagen Touareg, and the Bentley Bentyga.

In order to make room for the Urus’s production line, the space in Lamborghini’s factory will almost be doubled from its current 80,0000 sq.ft. to 150,000 sq.ft. The Urus production will also make room for an additional 350 Italian craftsmen.

When the factory expansion is finished and all the workers are hired, Lamborghini aims to produce at least 3,000 Urus SUVs per year. This addition, without a doubt, will significantly boost Lamborghini’s production numbers and increase its operating profits.

When it arrives in 2018, the Lamborghini Urus will compete with its stablemates, which includes the Audi S Q7, the Porsche Cayenne Turbo/S, and the Bentley Bentyga. Outside of the Volkswagen family group, the Urus will also compete with the Mercedes-Benz GLE 63 AMG, BMW X5/X6 M, Land Rover Range Rover SVR, Rolls-Royce SUV and the upcoming Aston Martin SUV.

When the Lamborghini Urus hits the showrooms three years from now, it will have an outrageous starting price of somewhere near or north of the $300,000 mark.

Information and Image Source: Lamborghini

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