Maserati cuts production of Ghibli & Quattroporte for 2015

Due to recent decline in sales of both the Maserati Ghibli and Quattroporte, the company has cut back production at the Grugliasco plant in Turin, Italy.

Automotive News reports that with the cut back, the plant will cut its shifts from 12 a week to 10 and workers will be working 3 weeks a month instead of 4 weeks until July. With these cut backs, the vehicle production at the factory will decline to 30,000 to 35,000 units a year. However, an Italian Union leader familiar with FCA’s plans predicts that the total units produced this year will be close to 30,000.

This recent announcement should not impact Maserati’s outlook because the company had recently announced that to maintain its exclusivity, it would cap its annual global sales at 75,000 units by 2018.

Last December, Maserati achieved its previous sales goal of 50,000 units by 2015 and the 50,000th vehicle was a Maserati Quattroporte S Q4.  2014 in general was a good year for Maserati because its U.S. sales were up  by 172% and its global sales were up by 137% due to high demand for the Ghibli and the Quattroporte.

During an interview with Automotive News at the 2015 Geneva Motor Show, FCA’s CEO, Sergio Marchionne mentioned that “we knew we could not keep on growing sales of Ghibli and Quattroporte.”

This lag in sales of these two sedans should not hurt the future sales targets of Maserati because its current lineup of four models will be expanding to six models by 2018. We already know that the highly anticipated Maserati Levante SUV will be launching in early 2016. It will be followed by the super-sexy Alfieri sports car and the next generation Maserati Gran Turismo coupé  and convertible.

Source: Automotive News (Subscription required)

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